SPECTR7 / Identity studiesFour rounds · 30+ marks · one evolving idea
Specter 7 · spectr7.in
A seven,
with a home.
A visual archive of every logo direction: from the first spectrum studies to the nested 7 mark and its type explorations.
CURRENT EXPLORATION · ROUND 4
The chosen idea
The 7 becomes the mark.
The Nest direction grew from the H concept in round 3. The bar of the 7 runs above the name, while the standalone icon uses the same 7 with a dot tucked into its angle.
D · Heavy Bar
Instrument Sans · recommended in the original study
Instrument Sans · recommended in the original study